Advertise with Google Adwords in Pakistan

Why Advertise with Google Adwords in Pakistan?

Google Adwords in Pakistan is one of the most cost effective advertising and promotion option which is still underestimated and underutilized due to lack of awareness in masses. Pakistan is an emerging internet community comprising around 18.5 million users (i.e. 11% of total population) with a tremendous growth rate. There are over 1.9 billion internet users worldwide according to stats provided by www.internetworldstats.com. Pakistan is ranked in top 5 countries in terms of internet & mobile usage & growth (source: Morgan Stanley)

The traditional marketing mediums such as Tv, Newspaper, Radio etc are already bombarded with the advertisements and they continuously becoming less effective. Conventional media consumption (e.g.newspapers, TV, etc.) has reduced & people generally ignore ‘push’ advertising and prefer “pull” advertising. New media consumption(e.g. internet, mobile, etc.) is increasing exponentially & people tend to ‘pull’ what they like e.g. video-on-demand (YouTube).

Importance of Search in Internet:
81% of internet users enter websites via a search engine (source: Forrester Research)
77% of internet users search daily & 38% search four or more times daily (source: Piper JaffaryInvestment Research)
In Pakistan, Google’s share is search is 93.51% (source: Clicky; http://bit.ly/google-share-pakistan)

What is Google AdWords?
With Google AdWords, you can create and run ads for your business, quickly and simply. Run your ads on Google and our advertising network — no matter what your budget, you’ll only pay when people click your ads. Just visit www.adwords.google.com to get started.

AdWords ads are displayed along with search results when someone searches Google using one of your keywords. Ads appear under ‘Sponsored links’ in the side column of a search page, and may also appear in additional positions above the free search results. That way, you’ll be advertising to an audience that’s already interested in your business. You can also choose to display your ads on Display Network sites in the growing Google Network. And, you can choose the exact Display Network placements where you’d like your ad to appear, or you can let contextual targeting match your keywords to content.

You can choose from a variety of ad formats, including text, image, and video ads, and easily track your ad performance using the reports available in your account.

There’s no minimum monthly charge with AdWords — just a nominal activation fee. Learn more about the cost of advertising with Google AdWords. Alternatively, you can watch this short, online course now and get step-by-step instructions on how to create an AdWords account.

Benefits of Google AdWords

• No minimum buy
• Easy and fast creation
• Almost immediate implementation
• Pay only for clicks
• Bid for placement
• Set maximum cost per day
• Stop or pause campaign at any time

No minimum buy - AdWords allows you spend whatever amount you want–no minimum. You can run or test a campaign for $10 a day or less.

Easy and fast creation – Once you set up an account at Google, you can begin to create ads whenever you want. Simply log in, name your campaign, and enter the headline, short body copy, and destination link. Finally, you can pick your keywords and phrases. Google’s keyword selection tools help you to identify alternate words and phrases and provide you with some data on how frequently certain phases are searched.

Almost immediate implementation – To give you a sense of how fast and easy this can be done, It took me less than 10 minutes to set up. It began appearing within 20 minutes of having set it up.

Pay only for clicks – When you view our ad, we pay nothing. If you click our ad we pay for the click. Now don’t get any crazy ideas like going there and depleting our credit card by clicking all day. Google’s system protects against multiple clicks from the same user. It also sets a maximum amount of cost per day.

Bid for placement – How much does a click cost? That depends on what you’re willing to bid and on how much you might have to bid based on the key phrase popularity.

Set maximum cost per day – Additionally, you can cap your AdWords campaign spending at a predefined amount per day. If you get a lot of activity, you can tell Google not to display your ad after a certain amount has been spent. Once this threshold has been reached, your ad will not display until the following day.

Stop or pause campaign at any time – If you want to make adjustments, you can edit your ad at any time. You can also pause or stop a campaign at any time.

Following are some useful links of Google for website owners or bloggers: -

Online Trends & Keyword Research:
Google Insights: http://www.google.com/insights/search/
Google Keyword Research:https://adwords.google.com/select/KeywordToolExternal

Making Your Online Presence Effective:
Evaluate your website’s degree of stickiness i.e. why should people come to your website and stay there?
Google Website Optimizer: http://www.google.com/websiteoptimizer

Increase Traffic to your Website (Paid / Instant Option):
Paid search listings with Google AdWords: http://adwords.google.com/
AdWords learning center: http://www.google.com/adwords/learningcenter/
AdWords industry knowledge center: http://www.google.com/intl/en/ads/metrics.html
AdWords global success stories: https://adwords.google.com/select/success.html
AdWords product overview [PDF]: https://adwords.google.com/select/AdWordsOverview.pdf

Increase Traffic to your Website (Free / Organic Option):
Webmaster Guidelines:http://www.google.com/support/webmasters/bin/answer.py?answer=35769
Search Engine Optimization (SEO):http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35291

Audit & Tracking:
Google Analytics: http://www.google.com/analytics

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