Advantages and disadvantages of, Google AdWords and Yahoo Search Marketing

The search engines became an important part of the web and the increasing complexity in the search for information by users is becoming increasingly difficult. In the past it was very relevant a search engine and competition was very balanced. Now with an average of 155 million web sites and more than 20.000 million web pages, Google is known for being the most accurate search firm in the entire network.

Google has become something serious for almost any company. With the bursting of the bubble in technology stocks, Google has sailed to safer waters with its clever marketing, technological savvy, and a range of user friendly features to suit the needs of its consumers.

Most of Google's revenue comes from AdWords ads. As an added feature to its search engine, Google AdWords is a supplement to the search results to give the user the opportunity to go to a website from a related company. AdWords Advertising may be described as a pay per click service that can drive traffic to advertiser websites. Depending on the client's budget, Google can expand the ad exposure, using its search engine to grab the attention of consumers.

With all this comes the question: what are the advantages and disadvantages of Adwords and similar systems?

Among its advantages:

Coverage.
AdWords can guarantee that about 80% of Internet users through its advertising on the Google search engine. This is a great advantage when you have a limited budget and want to reach as many people as possible. Google is a word well known. Brand retention is high and is one of the first engines to be used for online searches. In addition, its relationship with other major search engines and makes strategic AdWords advertising may also appear on those sites, exponentially increasing exposure of the ads.

Cost
The cost of using AdWords is, in short, manageable. Cost is a major concern for businesses, and Google provides its users with this possibility. Google only charges its AdWords customers generated per click to their websites. The customer can specify the amount of their daily budget and cost per click can be as low as $ 0.01 from USD.

Timing
Google AdWords puts the advertiser in the right place at the right time. Google user is looking for something to answer a question or to find out something about a topic. This puts the user in a state open to offers of sale.

Flexibility

AdWords advertising may be available on the web in just 15 minutes. When changes in trends in consumer behavior, AdWords advertisers can deftly change their ads. Google also is present in other geographical locations and languages. AdWords advertising can also specifically target users based on the campaign.

Tutorials
There are a variety of help and tutorials available to advertisers. The user can also control the cost of its first ads for experience and then, increase the budget once you have confidence and know how to use the service.

Among its disadvantages:


Each click to the company's Web site costs. Even if the user makes a purchase or not on the site. Depending on the product or servcio, sometimes visitors can be varied, from your competition, market researchers, to people just reviewing or playing the ads.

Crime in AdWords payments may immediately remove your presence in the Google search engine.
Google does not share data from the competition. As company policy, Google does not disclose the performance of other companies that may have your own product or service.
You have to plan a good strategy in AdWords advertising to achieve effective consumer response.
Adwords is a good way to advertise, but there are other methods of advertising that are equally effective.

At most, the description of the AdWords ads is only 70 characters, so you have to choose words carefully for maximum effect.

For Search Marketing does not vary in much the description of advantages and disadvantage, given for Adwords, but if it is worth noting that the advertising model of Yahoo, has a drawback, is that the search engine is less used by network users, so a company can have a lower rise in their advertising campaigns. But which is the second most used search engine on the network, not to say that does not have an extensive network of advertising, however Yahoo has a wide range of advertisers like Google directs traffic to the Good web pages of companies that are released on the Internet.