40% of consumers unaware Google Adwords are adverts
Google users are failing to see the difference between Adwords and natural search results, new research finds.

41 per cent of Google users were unaware that the highlighted Adwords results were paid-for adverts Photo: BORIS ROESSLER/EPA
Consultancy firm Bunnyfoot discovered that 81 per cent of web users clicked on
Google Adwords instead of general search results. Only 19 per cent scrolled
further down the page to look at and click the organic returned matches.
Futher research revealed that 41 per cent of the 100 individuals tested failed
to realise the top listed Adwords were paid-for placed adverts, believing
them instead to be the most authoritative and accurate results.
This is in spite of the 'Ads related to [search time] text displayed at the
top of the shaded Adword area, prompting concern that users are unaware
they're financing companies that have paid for prevalent search listing.
The findings are at odds with research conducted last year that suggested
paid-for adds only generated 6 per cent of total clicks on search engines
over natural search options.
Media investment service GroupM UK founds that women are more likely to click
on paid search returns than men, and the likelihood of doing so increases in
proportion with the age of the individual.
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