Friday, 9 August 2013

Difference between Google Adwords and Natural Search Results?

40% of consumers unaware Google Adwords are adverts

Google users are failing to see the difference between Adwords and natural search results, new research finds.

Google searches will now bring up in-depth articles along with regular results.
41 per cent of Google users were unaware that the highlighted Adwords results were paid-for adverts Photo: BORIS ROESSLER/EPA
 
 
Consultancy firm Bunnyfoot discovered that 81 per cent of web users clicked on Google Adwords instead of general search results. Only 19 per cent scrolled further down the page to look at and click the organic returned matches.
Futher research revealed that 41 per cent of the 100 individuals tested failed to realise the top listed Adwords were paid-for placed adverts, believing them instead to be the most authoritative and accurate results.
This is in spite of the 'Ads related to [search time] text displayed at the top of the shaded Adword area, prompting concern that users are unaware they're financing companies that have paid for prevalent search listing.
The findings are at odds with research conducted last year that suggested paid-for adds only generated 6 per cent of total clicks on search engines over natural search options.
Media investment service GroupM UK founds that women are more likely to click on paid search returns than men, and the likelihood of doing so increases in proportion with the age of the individual.
 

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