Q: Your Destination URL Cannot______________.
Link To A Website That Is Under Construction
Q: Your Site May Have A Pop-Up On The Landing Page As Long As The Content In The Pop-Up Is Highly
Relevant To The Content On Your Landing Page.
False
Q: A Uniform Resource Locator (URL) Is Commonly Known As A(N)______.
Web Address
Q: Which Of The Following Would Be An Example Of A Valid Display URL?
Www.Gmail.Com
Q: According To Punctuation Policy, How Many Total Exclamation Points Are Allowed In Your Ad Text?
One
Q: Which Of The Following Is An Example Of A Call-To-Action Phrase?
Buy Here
Q: Google______ Certain Common Misspellings Or Variations Of Words In Ad Text.
Does Not Allow
Q: Prices Stated In Your Ad Text Must Always Be Supported Within 1-2 Clicks Of Your Landing Page.
True
Q: Free Offers In Ad Text Must Be Supported_____________.
Within 1-2 Clicks Of Your Landing Page
Q: When Might Google Allow The Use Of A Superlative In Ad Text?
The Claim Is Backed By Legitimate Third-Party Support Superlatives Are Always Allowed In Ad Text
Q: Which Of The Following Is Considered A Superlative That Would Not Be Allowed In Ad Text Without
Verification?
Best
Q: Text In Image Ads Must Adhere To Editorial Policy Guidelines.
True
False
Q: You Must Include A Display URL In The Image You Upload.
True
Q: Image Ad Size And Orientation Standards State That Image Ads Are______ To Be Rotated Or Inverted.
Not Allowed
Q: Google Image Ads Can Be Rated With Which Level Of Classification?
Family Safe Only
Q: Which Of The Following Is A Trademark Owned By Google?
Orkut
Q: Advertisers Are Responsible For Their Use Of Other Companies' Trademarks As Keywords And Ad
Text.
True
Q: When Will Google Begin A Trademark Investigation?
After All Mandatory Information Included In A Claim Are Received
Q: Google's Policy On Copyright Claims Applies To________.
Ads, Search Results, And Google Groups Postings
Q: Which Two Of The Following Ways Can You Send A Google Copyright Claim Form? (Select 2)
By Ground Mail
Fax
Q: If The Daily Budget For Your Campaign Is Less Than The Recommended Amount, What May Occur?
Your Ads May Show Intermittently Throughout The Day
Q: Which Of The Following Is True About Your Cost-Per-Click (CPC) Bid?
You Can Set A CPC Bid For Each Ad Group Or Keyword In Your Campaign
Q: Google Determines Your Keyword's Quality Score By Considering All Of The Following Factors,
Except______.
Cost-Per-Click (CPC) Bid
Q: On Search Result Pages, Our System Determines Your Ad's Rank Based On ______.
Your Keyword's Quality Score On Google And Its Cost-Per-Click (CPC) Bid
Q: Which Of The Following Statements Is True Regarding Ad words Ad Ranking?
Your Ad Can't Be Locked Out Of The Top Position Based Solely On Price
Q: Ad words Standard Edition Is Ideal For Advertisers Who Want More Control
Over Their Account.
True
Q: Ad words Starter Edition Is Not Ideal For Advertisers Who Want To______.
Target Users In Only One Specific Region
Q: It Is Possible To Set Up Site-Targeted Campaigns In Both The Standard And
Starter Editions Of Adwords.
False
Q: You Can Edit Your______ After You Have Completed The Ad words Account Creation Process.
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Keywords
Q: Once You Graduate To Standard Edition, You Can Return At Any Time To Starter Edition.
False
Q: Which One Of The Following Does Not Apply To The Entire Adwords Account?
Daily Budget
Q: An Ad words Standard Edition Account Can House Up To______ Campaigns And______ Ad Groups
Per Campaign.
25, 100
Q: Let's Say That You Have A New Product That Needs To Be Advertised In A Specific Location. What
Action Should You Take?
Create A New Campaign
Q: What Is The Structure Of An Ad words Account From The Top Down?
Account, Campaign, Ad Group, Ad Text And Keywords
Q: Each Ad words Campaign Has Its Own Daily Budget.
True
Q: A Campaign's Language And Location Targets Can Be Edited After The Campaign Has Been Created.
True
Q: The Search My Campaigns Box On The Campaign Summary Page Allows You To______.
Search For Words Or Phrases Across All Campaigns, Ad Groups, AndAds In Your Account
Q: It Is Possible To Customize The Columns On The Campaign Summary Page.
True
Q: By Choosing______ On The Edit Campaign Settings Page, Google Will Show Your Ads As Quickly As
Possible Until Your Daily Budget Is Met.
Accelerated Delivery
Q: Ad Groups Within A Campaign Can Be Paused From The Campaign Details Page.
True
Q: Which Of The Following Actions Cannot Be Performed From The 'Keywords' Tab?
Edit Your Ad words Ad Text
Q: On The 'Keywords' Tab, You Can Use The Magnifying Glass Icon______.
To See Whether A Keyword Is Showing Ads.
Q: It Is Not Possible To Pause An Individual Text Ad.
False
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Q: On The______, You Can Edit Your Payment Details And Change Your Billing Address.
Billing Preferences Page
Q: You Can Change Your Login Email Address From The Account Preferences Page Under The 'My
Account' Tab.
True
Q: You Can Use______ To Invite Other Users To Share An Account With You.
The Access Page
Q: Which Of The Following Is Not A Good Way To Expand Your Keyword List?
List As Many Keywords As Possible To Draw All Possible Traffic.
Q: It Is Best To Keep Keyword Lists In Each Ad Group Small And Manageable.
True
Q:______ Keywords Only Show Your Ad When The Precise Phrase Is Used In The Search Query –
Without Any Other Words Before, Between, Or After.
Exact Match
Q: Single-Word Or General Keywords Are______.
Too Broad And Can Lead To Clicks From People Who Don’t Know What You’re Offering
Q: Which Of The Following Is Not An Effective Method For Writing Adwords Ad Text?
Use Only One Ad Variation Per Ad Group For The Sake Of A Consistent Message
Q: The Most Effective Ad words Ad Headlines______.
Directly Relate To The Keywords Being Searched
Q: Your Ad words Display URL Has To Be The Exact Same As Your Destination URL.
False
Q: Which Of The Following Is Not An Available Format For Adwords Image Ads?
Small Sphere
Q: Image Ads Can Be Created In Both Keyword-Targeted And Site-Targeted Campaigns.
True
Q: Video Ads Are ‘Click-To-Play,’ So The First Thing Users Will See When Your Ad Is Shown Is A______.
Static Image
Q: It's Best To Deliver Key Messages Late In Your Video Ad.
False
Q: Local Business Ads Have The Ability To Show On The Google Content Network.
False
Q: Before You Can Create A Local Business Ad, You Must First______
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Create A Local Business Listing In The Local Business Center
Q: The Format Of Local Business Ads Is The Same On Google Maps And The Google Search Network.
False
Q: Mobile Ads Contain____ Lines Of Ad Text With A Maximum Of____ Characters On Each Line.
12 To 18
Q: It Is Possible To Have Your Mobile Ad Connect Users To Your Business Phone.
True
Q: The Pricing Model For Mobile Ads Is Either Pay-Per-Click Or______.
Pay-Per-Call
Q: Search Results Sites Like Google Make Up The Majority Of Pages Viewed On The Internet.
False
Q: Site-Targeted Ads Are Contextually Targeted.
False
Q: Which Of The Following Is True Regarding Ad Placement On Google Network Sites?
Google Automatically Formats Your Ad To Match The Look And Feel Of Different Network Sites.
Q: Which Of The Following Is Not A Way In Which You Can Fine Tune Your Ads For Search Targeting?
View The Keywords That Your Competitors Use.
Q: A Low Click through Rate (CTR) For Your Ads On The Content Network ______.
Will Not Affect The Ranking Of Your Ads On Search Results Pages
Q: A Low Click through Rate On Content Pages Always Indicates That Your Ads Are Not Profitable.
False
Q: Site-Targeted Ads Share The Ad Space On A Content Page With How Many Other Google Ads?
0
Q: Site-Targeted Campaigns Do Not Offer The Ability To______.
Include More Characters In Text Ads
Q: Site-Targeted Campaigns Are Not Useful For Advertisers Who Want To Build Brand Awareness.
False
Q: For Site-Targeted Campaigns, The Site Tool Gives You Four Different Ways To Choose Websites On
Which To Show Your Ad.
True
Q: The Keyword Tool Is Useful In The Creation Process For A Site-Targeted Campaign.
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False
Q: Your Cost-Per-Thousand Impressions (CPM) Bid Is________.
The Amount You Are Willing To Pay For 1000 Impressions
Q: Site-Targeted Ads Do Not Compete With Keyword-Targeted Ads.
False
Q: With Cost-Per-Thousand Impressions (CPM) Pricing, You Always Pay Your CPM Bid For The
Impressions Received.
False
Q: In Order For A Site-Targeted Ad To Appear On A Page, Its Cost-Per-Thousand Impressions (CPM) Bid
Must_________. (select 2)
Outrank The Effective Cost-Per-Thousand Impressions (Ecpm) Bids
Of The Top Four Keyword-Targeted Text Ads Combined
Q: Google Does Not Consider A User's______ When Determining Whether To Show Your Ad.
Previous Purchasing History
Q: Which Of The Following Is True Regarding Google Ad Translation?
Google Does Not Translate Ad Text
Q: If The User Doesn’t Specify A Language Preference, Google Determines The Default Language
Preference______.
By Considering The Google Domain (Like Google.Fr)
Q: ______ Is A Unique Number Assigned To Each Computer Connected To The Internet.
An IP Address
Q: Considering A User's IP Address Is The Only Method Google Uses To Show Regionally Targeted Ads.
False
Q: Targeting Your Ads To All Countries And Territories Is Ideal For A Business That______.
Makes Handmade Toys And Ships Them Globally
Q: ______ Gives You A Good Way To Reach Your Users Even If They’re Physically Located In Non-Native
Areas.
Language Targeting
Q: Region And City Targeting Can Help You Keep Your Quality Score______ While Keeping Your
Cost______.
High, Low
Q: Regionally Targeted And Country- And Territory-Targeted Ads Appear In The Same Format On Google.
False
Q: Which Of The Following Businesses Could Best Utilize Region And City Targeting?
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A Flower Company That Only Delivers To San Francisco
Q: You Should Choose Customized Targeting For Your Ad words Campaign ______.
If You Want To Reach An Audience In A Very Specific Area.
Q: It Is Possible To Target A 50-Mile Radius Around Your Business Location.
True
Q: With Multi-Point Targeting,______.
You Can Create Target Areas Of Virtually Any Size And Shape
Q: The Default Setting For Any New Keyword Is Phrase Match.
False
Q: Which Punctuation Should You Apply When Using The Broad-Matched Keyword Matching Option?
None
Q: An Ad With The Keyword "Cheap Chocolate" (In Quotations) Would Run On Which Of The Following
Search Queries?
'Good Cheap Chocolate'
Q: To Indicate A Keyword As An Exact Match, Which Of The Following Should Be Used?
Brackets [ ]
Q: An Advertiser Is Selling Ballet Slippers. If He Does Not Want His Ad To Appear When 'Wedding Ballet
Slippers' Is Queried, He Should Apply The Negative-Match Keyword 'Wedding.'
True
Q: Which Keyword Matching Option Provides The Best Possibility For High Numbers Of Ad Impressions?
Broad Match
Q: Exact Match Tends To Give You Fewer Clicks But Higher Conversions.
True
Q: You Can Use Multiple Keyword Matching Options For Different Keywords In The Same Ad Group.
True
Q: You Will Always Be Charged The Maximum Cost-Per-Click (CPC) Bid You Set For A Keyword Or Ad
Group.
False
Q: Using______, Ad words Reduces The Price You Pay For A Click On The Content Network If Our Data
Shows That Click To Be Less Likely To Turn Into An Actionable Business Result.
Smart Pricing
Q: Using Ad words Post pay Option, When Does Google Raise Your Account Credit Limit?
Each Time An Account Reaches Its Credit Limit Within A 30-Day Period
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Q: Which Of The Following Represents The Way Google Raises Account Credit Limits?
US$50, US$200, US$350, US$500
Q: Google Will Never Charge You More Than Your Credit Limit.
False
Q: Prepay And Post pay Options_______.
Depend On Your Billing Address And Chosen Currency
Q: If You Are Billed On A Post pay Basis,______. (select 2)
You Are Charged Every 30 Days Unless Your Advertising Costs Reach
Your Credit Limit Within Your 30-Day Billing Cycle
Q: Your Billing Summary Page Will Appear The Same Regardless Of Whether You're Billed On A Postpay
Or Prepay Basis.
False
Q: Ad words Will Never Generate Traffic In Excess Of Your Daily Budget
False
Q: Pending Charges Are Advertising Costs Accrued Since The Last Time You Were Billed. You Can View
Your Pending Charges By______.
Checking The Outstanding Balance On The Billing Summary Page
Q: For Each Invoiced Payment, It Is Possible To View Your Advertising Charges Broken Down By
Campaign.
True
Q: You Can View Billing Adjustments Like Invalid Click Credits And Promotional Credits On The______.
Invoice Details Page
Q: To Reactivate Your Account After A Credit Card Decline, You Must______.
Successfully Re-Submit Your Credit Card Number, Or Enter A New Credit Card Number
Q: How Will You Know When Google Receives Your Bank Transfer Funds?
You Will Receive A Confirmation Email And Your Ads Will Begin Running
Q: Advertisers Can Switch Between Prepay And Post pay At Any Time.
False
Q: Which Of The Following Is Not A Post pay Option That Google Offers?
Bank Transfer
Q: Using The______ Payment Option, You Authorize Google To Withdraw Accrued Advertising Charges
Directly From Your Bank Account.
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Direct Debit
Q: Direct Debit Is Available To All Advertisers Around The World
False
Q: What Does EU VAT Stand For?
European Union Value Added Tax
Q: Ad words Customers With A Billing Address Located In______ Must Self- Assess Their VAT Charges.
Ireland
The European Union, Not Including Ireland,
Q: Who Is Affected By The VAT Tax?
All European Union Advertisers
Q: How Does Google Get Access To Customers' VAT Numbers?
Google Accesses The VAT Directory To Search For An Advertiser's Name
Q: European Union VAT Policies State That An Advertiser Who Does Not Submit A Valid VAT Number Will
Be Charged VAT At Which Rate?
The Irish VAT Rate
Q: Advertisers On Invoicing Terms______.
Must Pay Each Invoice By Check Or Wire Transfer
Q: What Is Another Commonly Used Term For "Invoicing?"
Credit Terms
Q: What Is The Minimum Spending Level An Advertiser Must Maintain To Qualify For Invoicing?
US$1,500 Per Month For At Least 3 Months
Q: All Customers Who Meet The Minimum Monthly Spend Requirement Can Automatically Switch To
Invoicing.
False
Q: Which Of The Following Factors Is Not Considered When Determining Your Quality Score?
Cost-Per-Click (CPC) Bid
Q: Your Keyword Will Be Inactive For Search If______.
Your Cost-Per-Click (CPC) Bid Is Below The Minimum Bid Required
Q: Which Statement Best Describes The Relationship Between Quality Score And Minimum Bid?
Keywords With A High Quality Score Are Assigned A Low Minimum Bid.
Q: Once Our System Has Determined Your Keyword Quality Score, It Cannot Change Within Your
Adwords Account.
False
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Q: Which Of The Following Statements Regarding Your Account Performance Is False?
Your Keyword Will Be Listed As Disapproved If Your Cost-Per-Click (CPC) Bid Is Lower Than The
Minimum Bid
Q: If Your Payment Continues To Be Declined In Your Ad words Account After You Have Completed The
Troubleshooting Checklist Provided By Google, What Should You Do Next?
Contact The Financial Institution That Handles Your Funds.
Q: If Your Ads Have Stopped Showing As The Result Of A Declined Payment, How Do You Get Them
Running Again?
Re-Submit Your Primary Payment Information In Your Ad words Account.
Q: Your Ads Can Appear On Google Only After You've Entered Valid Billing Information.
True
Q: Which Of The Following Is True Regarding Your Ad words Campaign Status?
It Is Possible To Reactivate Campaigns That Have Ended.
Q: Let's Say Your Ads Stop Showing Every Day Around 2 P.M. Due To The Exhaustion Of Your Daily
Budget. How Do You Determine Your Daily Budget So That Your Ads Get Full Exposure?
View The Recommended Budget In Your Ad words Account.
Q: You Will Not Be Able To Locate Your Ad On Google If Your Ad's Location Target Does Not Include Your
Own Location.
True
Q: Your Ads Will Show If The Cost-Per-Click (CPC) Bid For An Ad Group Is Higher Than The Campaign
Daily Budget.
False
Q: Your Ad Was Disapproved For A Violation Of One Of Our Editorial Policies. Which Is True?
Your Ad Will Not Be Eligible To Show Until You've Made The Appropriate Changes And Re-Submitted It
For Review.
Q: Ads For Sites Containing Sexually Explicit Material Are Eligible To Show Alongside All Search Results
On Google.
False
Q: Which Keyword Type Can Be Re-Enabled Using Optimization Techniques To Increase The Keyword's
Quality Score?
Inactive For Search
Q: Keywords Marked Inactive For Search______.
Can Still Trigger Ads On Content Network Sites
Q: A Poor Performing Keyword Can Affect The Quality Score Of An Entire Ad Group Or Campaign.
True
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Q: To Access The Report Center, Click On The Reports Tab.
True
Q: The Report Center Allows Advertisers To_________. (Select 3)
Email Reports To Specified Users
Download Reports In Spreadsheet Form
View Both Data And Graphs For Selected Reports
Q: In Which Three Ways Can You View Your Report? (Select 3)
View Data Only
View Graphs Only
View Data And Graphs
Q: While A Report Is Loading______.
You Can Turn Off Your Computer
Q: You Can Save Your Report Within Your Ad words Account To View Later.
True
Q: The Report Center Will Only Save Your____ Most Recent Reports.
5
Q: If You Create More Than 5 Reports, The System Will Automatically_______ The Oldest Reports.
Delete
Q: An Advertiser Spends US$20 For Clicks On A Keyword, Resulting In $100 In Sales. What Is The ROI
For This Keyword?
revenue from sales, subtract your advertising costs, then divide by your total advertising costs.
(ROI=([revenue-cost]) / investment x100)
(Revenue - Cost) / Cost = (100-20)/20=80/20=40 x 100 (%)
400%
Q: ROAS Is An Acronym For______.
Return On Ad Spend
Q: An Advertiser Sells Chocolates With Google Ad words. Given The Conversion Data Below, What Is The
Minimum Amount That She Must Charge To Earn A Profit From Sales On These Keywords?
Keyword Status Clicks Impr. CTR Avg.CPC Cost Avg. Pos Conv.Rate Cost/Conv.
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