Search Advertising Advanced Exam – Quiz Sample Questions Paper

The tools that help you to manage multiple Adwords accounts are

My Client Center, Adwords Editor,Adwords API
My Client Center, Adwords Editor, Google Analytics
My Client Center, Adwords Editor, Website Optimizer
My Client Center, Adwords API, Google Analytics 

Q2: "In a multi-tiered MCC how many hierarchy levels are possible ?"

4
5
3
for="answer-id-28" id="answer-label-28">8

Q3:

If Stella an advertiser decides to use the exact match keyword florida florist, which would be the right way of adding it to the campaign?

[florida florist]
{florida florist}
"florida florist"
-[florida florist]

Q4: 

Google employs advanced technologies like __________ to protect advertisers from invalid clicks.

Non real-time filters
Automated algorithms and manual analysis by Ad Traffic Quality Team
Proactive investigations.
Reactive manual algorithms

 

Q5:

Which one of the following is not the common reason for the increase in the number of clicks ?

Increase in daily budget or max CPC bid.
Seasonal Changes.
If a competitor has stopped running his ad.
Lower ad position.

Q6:

With Adwords Editor you cannot

Work offline on your PC
Make large-scale changes efficiently.
Integrating AdWords data with other databases, such as inventory systems.
Move items between campaigns, ad groups and accounts.

 

Q7:

 

Which of the following tools is used for bidding and budgeting ?

The Site and Category Exclusion Tool
The IP Address Exclusion Tool
Display Ad Builder
Conversion Optimizer