On
February 6, 2013 Google announced major changes to AdWords - primarily
to add new functionality for advertisers that enables advanced mobile
marketing techniques in a simplified platform.
On July 22, Google will be automatically updating all advertiser accounts to Enhanced formats which will reallocate budget across device types. Are you ready?
This
resource center is a curation of helpful materials for search marketers
looking for answers to their Google AdWords Enhanced Campaigns
questions. Get tips and expert advice on how to implement, and then
maximize return on all of the great new features Enhanced Campaigns
offers. Bookmark this page and check back often for updates.
Click the links below to jump to each section:
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