20 Example Questions for the AdWords Exam

I recently passed the Adwords Fundamentals & Advanced Search Advertising exams and became an AdWords Qualified professional. As I studied, I kept meticulous notes and categorized questions to fall in two categories – factual vs. applied. You’ll find an even mix on both the Adwords Fundamentals and Adwords Advanced Search Advertising Exams.
Note that these are not real exam questions but similar to what you’ll find on both Adwords exams. All questions on the actual exams are multiple choice and you need to choose from four – no exceptions. Commas separate answer choices below– see if you can identify the correct answers or search for the correct answer to the questions. It may also help you to check out this in-depth article on three tools I used to pass the Adwords exams.

Factual Questions

Questions are below. The italicized text are the listed answers for each question.

1. Which is not a mark-up language for WAP mobile apps?  - wml, chtml, PDA-compliant html, html?
2. What is the maximum number of characters allowed in an ad title?  - 17, 35, depends on the ad, 25.
3. Which ad text does not violate Google policy guidelines? – **cheap clothes here**, great deals 4 u, Buy shoes – click here, 70% off clothes.
4. If you enclose keywords in [ ], your keywords are set to? – Phrase match, broad match, negative power match, exact match.
5. CPM bidding stands for? – Cost per one million impressions, Cost per one thousand conversions, Cost per one thousand clicks, Cost per one thousand impressions.
6. eCPM stands for? – Efficient CPM, Effortless CPM, Effective cost per million impressions, Effective cost per thousand impressions.
7. Language and location targeting options include: –  The ability to target up to 65 languages and 40 countries, The ability to target up to 80 languages and unlimited countries, The ability to target up to 40 languages and 40 countries, The ability to target up to 40 languages and any combinations of countries/territories/regions.
8. Which budget option is unavailable in Adwords Editor? – Change campaign budget, Change Group default bids, Change bids for placements/individual keywords, Enable conversion optimizer.
9. Which is not a keyword tool you will find in Adwords Editor? – Keyword Grouper, Keyword multiplier, Keyword expansion, Keyword extension.
10. When determining placements, Google takes contextual matching down to the: – Keyword level, ad level, entire website, page level.

Applied Questions:

1. Rose is running a campaign for high-end cashmere sweaters for her online clothing store. A good landing page might be? – FAQ page, shopping cart page, a page that shows all her sweaters including cashmere sweaters, a page with cashmere sweaters in different colors and prices.
2. Jim notices that conversions are lower than ever before after enabling conversion optimizer. What is a probable cause? – His CPC bids are set below the recommended level, His conversion tracking codes are placed incorrectly, His CPM bids are set below the recommended amount, His max CPA bid is set too low.
3. Jerry has a great advertising campaign with high click-through rates and he consistently meets his daily budget. What should he not consider doing to make his campaign even better? – Raise the daily bid amount, Consider targeting additional languages and locations, Use the keyword tool to generate additional keyword ideas, Use exact match keywords to get only targeted traffic.
4. Lara cannot see her own ad for a specific keyword she is using when she searches on Google but it’s showing for some other keywords. What is a likely reason? – Her ad has been disapproved, She has met her daily budget for the day and ads are ineligible to show, Her keyword has been paused, Her location targeting settings are not set to include her own region.
5. Misty owns 6 accounts and wants to grant her colleague Jon access to manage only 3 of her accounts in MCC. What are the steps she needs to take? – Create separate Adwords accounts for the 3 accounts she wants Jon to have access to, Misty would give Jon log-ins and passwords for only the 3 accounts she wants him to manage, She cannot do this, Jon creates his own MCC and Misty links that MCC to her own to grant Jon sub-MCC access.
6. Sandy is concerned that she sees a lot of invalid clicks in her Campaigns tab. She should: – Contact support right away, Pause her campaigns until the issues get resolved, Delete all keywords that resulted in the invalid clicks, The clicks have already been filtered from her account and she should rest assured she hasn’t been charged.
7. A client already ranks in organic search and is reluctant to try PPC advertising. Someone selling Adwords should: – Respect that and move on, Explain that PPC ads can boost organic rankings further, PPC ads will guarantee first page results each time, Running PPC ads along with organic results can drive more traffic to websites.
8. Lisa owns a bar running happy hours from 4-6pm on weekdays. She wants to promote her happy hour in the next couple of weeks and a clear way for people to call directly. What is the best campaign? – A display network campaign with video ads only, A search network text ad leading to a landing page with business hours, A display network campaign with text, image, and video ads for enhanced exposure, A mobile ad with click to call enabled.
9. James is running a campaign with location extensions enabled. He has a restaurant in Chicago and one in Des Moine called “Mamma Pasta.” When might a user see his ad extension for the Des Moine location upon a Google search? – A user in Chicago when they type in Mamma Pasta, A user in New York searching for a Chicago restaurant, A user in Des Moine searching for sushi, A user in London searching for Des Moine restaurants.
10. Kara is an Adwords API developer and is unable to access the Adwords account details. What is a likely cause? – Her developer token is outdated, She has “Development Only” access, She has “Interface only” access, She has “API only” access.

By now, you should have noticed a trend in the correct answer choices – they’re identical for factual and applied questions. If you feel that more than one could apply as a right answer, you are probably right in some instances of the applied questions. For the factual ones, sorry – there is only one right answer. However, the goal of Adwords exams is to choose the best answer in each instance. Best of luck with your studies!