Our 99 Point Audit Checklist
Based on our experience of managing hundreds of AdWords campaigns we have developed our very own 99 point checklist to ensure that every aspect of your campaign is evaluated against best AdWords practice.- Campaign settings – budgets, networks, devices, scheduling and geographic targeting
- Keywords targeted – reviewing search volumes and buying intent, matching options, negative keywords
- Keyword groupings – checking for focus, quality and relevance
- Quality scores – all the factors Google evaluates for that vital quality score
- Ad content – performance, match to keywords, style
- Website landing pages – relevancy, usability, and conversion to your business goals
- Conversion tracking – campaign objectives, Google Analytics tracking, AdWords conversion tracking
So How Can You Tell If You Would Benefit From Our AdWords Audit?
| Ad Content Audit Questions | Best Practice Answer |
| Does the Ad contain information relevant to the keywords in your Ad group? | Yes |
| Does the Ad accurately reflect what will happen after the click? | Yes |
| Does the Ad point to a relevant landing page (and not the home page)? | Yes |
| Does the Ad copy make an offer that isn’t on the landing page? | No |
| Does the Ad Copy contain keywords which are not on the landing page | No |
| Does the Ad copy make superlative claims which cannot be proven within 1 click of the landing page? | No |
| Does the Ad contain the correct price of the product/service you are selling | Yes |
Having
Trouble with the Google AdWords Exam? I passed the exam a little over a
month ago, and I remember searching endlessly for AdWords practice
exams, sample questions, and study tips. Unfortunately, there just
isn’t a lot of relevant information about it, especially since all the
recent AdWords changes that Google implemented in November, 2009. Here
is some advice from a Google AdWords Qualified Individual, employed by TriMark Digital, a Google AdWords Qualified Company.
On November 29, 2009, Google made many significant changes to their Google AdWords Fundamentals Exam, including:
• Raised the Passing Score From 75% to 85%.
• Increased the Question amount to 120 (up from around 100).
• Increased the test time to 2 hours even.
• Allowing testers to retake the exam once per 7 days, for a $50 fee each time.
• Included many more conceptual questions, limited definitional questions.
• Included questions with many correct answers, but one “Best” answer.
• Providing testers with a review button, which you can click to skip a question, and come back to it at the end of the exam (time permitting).
• Focused more on the small details of Google AdWords, rather than the broad scale ideas.
• Included many questions regarding billing, payments, and account management.
• Focused on the My Client Center (MCC) uses and benefits.
• Included a separate browser to take the test, preventing you from having other windows open on your screen (meaning you can’t cheat!)
• Overall, made the AdWords Exam much more demanding, ensuring that the average PPCer would not breeze through it.
The best advice I can give is to obviously read through the Google AdWords Learning Center. It contains a lot of information, basic and expert, which needs to be carefully read and learned. However, the “quizzes” are very watered-down and easy, not at all similar to the actual test questions.
Also, even though you only have approximately one minute per question, make certain to read through all answers, and mark the BEST answer. Many times, I would read an answer, mark it as correct, then continue reading the remaining answer choices, and have to rethink my choice.
I wouldn’t say the Google AdWords test is intentionally trying to confuse test-takers, I think the questions are intentionally designed to weed out the people who understand the basics of Pay Per Click Advertising from the industry professionals who truly understand the “How & Why” behind the questions.
Are you planning on taking the Google AdWords Exam soon? Post your questions and concerns here, and I’ll share my knowledge and experiences!
- See more at: http://www.trimarkdigital.com/inside/tips-tools/google-adwords-exam-tips-from-an-adwords-qualified-individual/#sthash.6v0EvgFR.dpuf
On November 29, 2009, Google made many significant changes to their Google AdWords Fundamentals Exam, including:
• Raised the Passing Score From 75% to 85%.
• Increased the Question amount to 120 (up from around 100).
• Increased the test time to 2 hours even.
• Allowing testers to retake the exam once per 7 days, for a $50 fee each time.
• Included many more conceptual questions, limited definitional questions.
• Included questions with many correct answers, but one “Best” answer.
• Providing testers with a review button, which you can click to skip a question, and come back to it at the end of the exam (time permitting).
• Focused more on the small details of Google AdWords, rather than the broad scale ideas.
• Included many questions regarding billing, payments, and account management.
• Focused on the My Client Center (MCC) uses and benefits.
• Included a separate browser to take the test, preventing you from having other windows open on your screen (meaning you can’t cheat!)
• Overall, made the AdWords Exam much more demanding, ensuring that the average PPCer would not breeze through it.
The best advice I can give is to obviously read through the Google AdWords Learning Center. It contains a lot of information, basic and expert, which needs to be carefully read and learned. However, the “quizzes” are very watered-down and easy, not at all similar to the actual test questions.
Also, even though you only have approximately one minute per question, make certain to read through all answers, and mark the BEST answer. Many times, I would read an answer, mark it as correct, then continue reading the remaining answer choices, and have to rethink my choice.
I wouldn’t say the Google AdWords test is intentionally trying to confuse test-takers, I think the questions are intentionally designed to weed out the people who understand the basics of Pay Per Click Advertising from the industry professionals who truly understand the “How & Why” behind the questions.
Are you planning on taking the Google AdWords Exam soon? Post your questions and concerns here, and I’ll share my knowledge and experiences!
Google AdWords Exam Update – March 17th, 2011
As of yesterday (3.16.2011), TriMark Digital can officially confirm a new Google AdWords Fundamentals Exam Format of:- 113 Total Questions (Down from 120)
- 3 Hours to Finish Exam (Up from 2 Hours)
Google AdWords Exam Update #2 – August 9th, 2011
Based on the recounts of many AdWords Test Takers, it seems that Google has made another change to the exam format:- Exam Completion Time has Been Dropped Back Down to 2 Hours (Down from previous 3 hour timeframe)
- See more at: http://www.trimarkdigital.com/inside/tips-tools/google-adwords-exam-tips-from-an-adwords-qualified-individual/#sthash.6v0EvgFR.dpuf
Having
Trouble with the Google AdWords Exam? I passed the exam a little over a
month ago, and I remember searching endlessly for AdWords practice
exams, sample questions, and study tips. Unfortunately, there just
isn’t a lot of relevant information about it, especially since all the
recent AdWords changes that Google implemented in November, 2009. Here
is some advice from a Google AdWords Qualified Individual, employed by TriMark Digital, a Google AdWords Qualified Company.
On November 29, 2009, Google made many significant changes to their Google AdWords Fundamentals Exam, including:
• Raised the Passing Score From 75% to 85%.
• Increased the Question amount to 120 (up from around 100).
• Increased the test time to 2 hours even.
• Allowing testers to retake the exam once per 7 days, for a $50 fee each time.
• Included many more conceptual questions, limited definitional questions.
• Included questions with many correct answers, but one “Best” answer.
• Providing testers with a review button, which you can click to skip a question, and come back to it at the end of the exam (time permitting).
• Focused more on the small details of Google AdWords, rather than the broad scale ideas.
• Included many questions regarding billing, payments, and account management.
• Focused on the My Client Center (MCC) uses and benefits.
• Included a separate browser to take the test, preventing you from having other windows open on your screen (meaning you can’t cheat!)
• Overall, made the AdWords Exam much more demanding, ensuring that the average PPCer would not breeze through it.
The best advice I can give is to obviously read through the Google AdWords Learning Center. It contains a lot of information, basic and expert, which needs to be carefully read and learned. However, the “quizzes” are very watered-down and easy, not at all similar to the actual test questions.
Also, even though you only have approximately one minute per question, make certain to read through all answers, and mark the BEST answer. Many times, I would read an answer, mark it as correct, then continue reading the remaining answer choices, and have to rethink my choice.
I wouldn’t say the Google AdWords test is intentionally trying to confuse test-takers, I think the questions are intentionally designed to weed out the people who understand the basics of Pay Per Click Advertising from the industry professionals who truly understand the “How & Why” behind the questions.
Are you planning on taking the Google AdWords Exam soon? Post your questions and concerns here, and I’ll share my knowledge and experiences!
- See more at: http://www.trimarkdigital.com/inside/tips-tools/google-adwords-exam-tips-from-an-adwords-qualified-individual/#sthash.6v0EvgFR.dpuf
On November 29, 2009, Google made many significant changes to their Google AdWords Fundamentals Exam, including:
• Raised the Passing Score From 75% to 85%.
• Increased the Question amount to 120 (up from around 100).
• Increased the test time to 2 hours even.
• Allowing testers to retake the exam once per 7 days, for a $50 fee each time.
• Included many more conceptual questions, limited definitional questions.
• Included questions with many correct answers, but one “Best” answer.
• Providing testers with a review button, which you can click to skip a question, and come back to it at the end of the exam (time permitting).
• Focused more on the small details of Google AdWords, rather than the broad scale ideas.
• Included many questions regarding billing, payments, and account management.
• Focused on the My Client Center (MCC) uses and benefits.
• Included a separate browser to take the test, preventing you from having other windows open on your screen (meaning you can’t cheat!)
• Overall, made the AdWords Exam much more demanding, ensuring that the average PPCer would not breeze through it.
The best advice I can give is to obviously read through the Google AdWords Learning Center. It contains a lot of information, basic and expert, which needs to be carefully read and learned. However, the “quizzes” are very watered-down and easy, not at all similar to the actual test questions.
Also, even though you only have approximately one minute per question, make certain to read through all answers, and mark the BEST answer. Many times, I would read an answer, mark it as correct, then continue reading the remaining answer choices, and have to rethink my choice.
I wouldn’t say the Google AdWords test is intentionally trying to confuse test-takers, I think the questions are intentionally designed to weed out the people who understand the basics of Pay Per Click Advertising from the industry professionals who truly understand the “How & Why” behind the questions.
Are you planning on taking the Google AdWords Exam soon? Post your questions and concerns here, and I’ll share my knowledge and experiences!
Google AdWords Exam Update – March 17th, 2011
As of yesterday (3.16.2011), TriMark Digital can officially confirm a new Google AdWords Fundamentals Exam Format of:- 113 Total Questions (Down from 120)
- 3 Hours to Finish Exam (Up from 2 Hours)
Google AdWords Exam Update #2 – August 9th, 2011
Based on the recounts of many AdWords Test Takers, it seems that Google has made another change to the exam format:- Exam Completion Time has Been Dropped Back Down to 2 Hours (Down from previous 3 hour timeframe)
- See more at: http://www.trimarkdigital.com/inside/tips-tools/google-adwords-exam-tips-from-an-adwords-qualified-individual/#sthash.6v0EvgFR.dpuf
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