Google Adwords Individual Certification Requirements

Although there are no specific educational prerequisites for Google AdWords individual certification, becoming certified requires passing two comprehensive exams. The first exam is the Google Advertising Fundamentals Exam, which covers the basics of online advertising. For the second exam, you may choose either the Search Advertising Advanced Exam or the Display Advertising Exam.

Certification Exams

The Google Advertising Fundamentals Exam covers the basics of how to use AdWords and common methods in online advertising, focusing on account management and the numerous benefits of search advertising. The Search Advertising Advanced Exam tests your knowledge of more advanced topics for management of AdWords campaigns. The Display Advertising Exam focuses on best practices for advertising and marketing campaigns on YouTube and the Google Content Network.