Importance of Google Adwords Certification

Being Google Adwords Certified can be rewarding on many levels, but personally, I feel that just because you are certified, doesn’t make you a good search marketer. On the other hand, if we take the approach of using the certification as a stepping stone to break into the industry, it’s a much easier pill to swallow and promote, than to automatically assume being certified means having a really smart, experienced and cutting edge marketer who can turn your online business into a money making machine.

The Benefits of The Google Certification:
The Google Certification is a great place to start learning about the best practices of PPC. In fact, the Google Adwords Learning Center is my recommendation for anyone who is interested doing Paid Search for the first time. Many of the questions in the Quizzes provide not only a great outline to the best practices and procedures of PPC they can also be applied to other engines such as Yahoo and MSN.