Tuesday, 21 January 2014

Microsoft adCenter & Google AdWords Pay Per Click Advertising Coupons

  • Bing Ads: get a free $50 Bing coupon today.
  • Google AdWords:
    • get a free $75 AdWords coupon here (or here or here or here or here or here or here) ... many options linked because some of their coupon offers expire over time & we update this page periodically
    • the Engage program offers internet marketers 20 $100 coupons for their clients.

Why do Advertisers Spend Billions on Paid Search?

Search ads are easy to target, track, and measure - which make them extraordinarily profitable. Advertisers keep buying more PPC ads because they work, which is why search marketing has grown from $108.5 million to a $16.1 billion industry in about a decade. (Those numbers are US-only, and Google gets over half of their ad revenues from international markets).

With the above coupons you get to enter the paid search market using free money.

The Dirty Secret of Paid Search Ads

Many affiliate marketers tell you that you need to register at every search engine in the world such that they can get commission from you as you burn your ad budget on low quality traffic.
But the truth is that for most of the world (outside of a few countries like China, South Korea & Russia) there are only 3 search engines you must buy traffic from: Microsoft, Yahoo!, and Google.
Each of these search services has abundant high quality traffic sources
  1. Google is branded as the #1 search engine. They also power the ads on sites like Ask, AOL & Earthlink, in addition to owning YouTube and delivering ads on many newspapers and ecommerce sites.
  2. Yahoo! is the leading web portal with the most traffic.
  3. Microsoft owns the default web browser and operating system.
Even better, since Yahoo! Search outsourced their program to Bing Ads (formerly known as Microsoft adCenter), you only need to buy search ads on 2 platforms to reach over 95% of searchers.

Only the Big 3 Search Engines Matter

Are there other PPC networks? Yes. But most of them do not have a large clean source of traffic. Have you ever performed a search at Miva, Looksmart, SearchFeed, GoClick, ABC Search, Search123, or 7Search? Most web users probably have not. In fact, here is a graph of search share in the United States from HitWise:

Notice how 96.51% of search queries are consolidated amongst the top 4 search engines. Google syndicates ads to Ask.com & Microsoft's ads are syndicated to Yahoo!, so you really only need to buy in on 2 engines to access over 96% of US based search queries!
In the half-decade since the above image was created, search query volume has only become more consolidated, which is why:
  • FindWhat & Espotting merged, rebranded into Miva, then were sold off with the rest of Miva's media division to AdKnowledge for only $11.6 million. Before Google went public, FindWhat was worth $350 million.
  • ValueClick announced divestiture of Search123 for a non-material amount
  • Searchfeed.com no longer resolves
  • ABCSearch.com no longer resolves & in 2009 rebranded as Advertise.com
  • GoClick redirects to Marchex. Marchex is primarily focused on call tracking & local lead solutions
  • Looksmart's stock trades at around a price of $2 a share when on a reverse split adjusted basis their stock peaked out at around $348 a share
  • etc etc etc

Coupon Codes You Can Use Today to Save Money

These coupons are only good for new customers.
  • Bing Ads: get a free $50 Bing coupon today.
  • Google AdWords:
    • get a free $75 AdWords coupon here (or here or here or here or here or here or here) ... many options linked because some of their coupon offers expire over time & we update this page periodically
    • the Engage program offers internet marketers 20 $100 coupons for their clients.

No comments:

Post a Comment