What is Google forwarding number in Google Adwords

Google forwarding phone number

A unique phone number from Google that you can use in your ads to help track calls to your business.

• Use call extensions with a Google forwarding number to help receive and track phone calls resulting from your ad.
• Here's how it works: Google provides a unique phone number that's displayed with your ads. If a potential customer calls this phone number, AdWords will route the call to your business phone number. You'll then be able to see detailed reports about calls generated from your ads.
• Google forwarding numbers are available in the U.S., U.K., France, and Germany.