As of August 26, 2013, we can confidently provide the following details about the AdWords Fundamental Exam:
- The score required to pass the exam is 85%.
- The test includes 95 multiple choice questions.
- Testers are given a 2 hour time limit.
- To be individually qualified, a PPCer must pass the Fundamentals and one of the advanced exams (search or display).
- The Fundamentals exam must be taken every 2 years.
- Do not plan on using notes. The test uses a separate browser and prevents any other windows from being opened.
- The test focuses largely on your ability to use AdWords and not simple definitions.
- Main topics include the use and benefit of the MCC, bidding strategies, and account organization.
- The test includes a useful “mark” feature that allows the tester to easily go back through the test.
- To help with studying, Google provides a convenient PDF that includes all material needed to pass the exam.
- Exploring an existing AdWords account prior to taking the exam will greatly improve your chances of passing.
Also, even though you only have approximately one minute per question, make certain to read through all answers, and mark the BEST answer. Many times, I would read an answer, mark it as correct, then continue reading the remaining answer choices, and have to rethink my choice.
I wouldn’t say the Google AdWords test is intentionally trying to confuse test-takers, I think the questions are intentionally designed to weed out the people who understand the basics of Pay Per Click Advertising from the industry professionals who truly understand the “How & Why” behind the questions.
Are you planning on taking the Google AdWords Exam soon? Post your questions and concerns here, and I’ll share my knowledge and experiences!
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