Google Unlimited Clicks

As you may already know, Google does not offer any fixed cost adwords. Based on your keyword, we typically perform our own searches to determine how much maximum and minimum we will have to pay for the given keyword in a given geography. We then carefully calculate the number of hits expected and engineer a formula for bidding process. We mostly find that the high value, but frequently used keywords are undervalued during our research – given that most people decided what keyword they want and typically look for competition and CPC without doing this in-depth research. We sometimes see prices for less frequently used terms are way overpriced, at the same time, more frequently used search terms are often under priced. Our research gives us the best spread we can expect when running the AdWord.
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