Google started its advertising model in 1999. Google introduced AdWords
in 2000, but it was a CPM (Cost Per thousand impressions) model. In
2002, Google started the PPC Ad model (Google Adwords).
Much
before Google started Adwords, the PPC model was already available to
Yahoo because Goto (Overture) had started using PPC for it's advertisers
from 1998. But Yahoo! started using the PPC model only after it
acquired Overture in 2003.
Today, Google AdWords, Yahoo! and MSN
are the largest providers of PPC ads in their network. Yahoo! And MSN
(BING!) have merged to form "Adcenter".
PPC is certainly here to
stay. The biggest advantage to an advertiser is the time factor. The
moment an ad is placed, it starts receiving clicks, and most of the
clicks received are quite relevant because the Ads show up only when a
"key word" that the advertiser has included in the campaigns has been
searched for. Advertisers need to pay only if someone clicks on those
ads. PPC ads are very useful if a website is new, it helps the website
to establish itself by getting some quick visitors. For an established
website it helps to maintain and attract more visitors and convert
visitors into paying customers.
PPC ads are quite simple to set
up and it requires a good strategy, planning, monitoring, and budgeting.
Bid amounts, campaign budgets, daily spend, monthly spend… that is, the
amount that an advertiser is willing to spend per click, can be set by
the advertiser. The placement of the ads depends upon the bids and the
performance of the ads.
PPC is one of the most sought after
online marketing strategies because of the fast and effective results.
PPC is definitely here to stay.
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For Media Contact:
Person Name: Rahul chavan
Company: Global SEO Training Institute
Address: Tirupati Balaji Commercial
Society, Shop No. 8,
Mhada Market, Sector No. 1,
Near Police Chawky, Opp.
Sahyadri Nagar,
Kandivali (W), Mumbai - 67
Phone: 8291681993
Email Id: info@seotraininginstitute-mumbai.in
Website: http://www.seotraininginstitute-mumbai.in/
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