Search Engine Optimisation Workshop Introduction to Google Adwords

Introduction to Google Adwords

This course is designed for webmasters and business owners who haven’t used Adwords (or other PPC providers) or who have and found it too expensive. The aim is to show how to set up and manage PPC campaigns that generate quality traffic cost effectively. Done badly, Adwords can burn through an advertising budget in no time. Used well, Adwords is an instant, effective and valuable advertising medium.
Course length: short day, 10am to 4pm with a break for lunch.

Course programme

• What is PPC
• Its advantages and disadvantages
• Setting up an Adwords campaign
• Finding the right keywords
• Writing your ad
• Targeting to your ad to the right audience
• Bidding and managing your budget
• How to ensure your ad is displayed in the right places
• Tracking – this is vital for cost effective management of any PPC campaign
• Other providers, when and why to use them

All students receive a comprehensive manual of all course material.
Free telephone mentoring support is included, to be taken within three months of the course.
Course aims
To enable students to set up and manage a cost effect Google Adwords account.
Introduction to Google Analytics is designed for

• webmasters and business owners
• marketing managers responsible for online marketing
• marketing managers responsible for outsourcing online marketing