The typical model of Google AdWords is that you pay for each click you receive. So, if a click costs you $1, for $100 you can get 100 clicks. Simple. So in theory there's no way a company can promise you "unlimited" clicks for a fixed amount because the amount spent on those clicks could, in theory, also be unlimited and the company would very soon be broke.
However, in the real world, there is always a limit on how many clicks are actually available for a particular Keyword. For an Ad to be clicked it has to be seen, for it to be seen it has to have triggered on a Keyword you've used. Some Keywords are searched very often but others, hardly ever (if at all).
So, if I promised you "unlimited clicks" for $500 a month, I could probably do that because what I'd do is pick 5 - 10 Keywords that I am fairly certain will not receive more than $500 worth of clicks in a month.
It's not exactly a scam, but it is certainly not a very good way to run AdWords and I've got to recommend you steer clear of this particular company.
Simply put, AdWords should never be about "cost" anyway, it should always be about investment. You can never really set an absolute figure for a monthly spend because if AdWords makes you a profit you should always be increasing that monthly spend until it reaches a point where it can no longer make any more and if it doesn't make you a profit you should probably stop spending altogether.
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