Google Unlimited Clicks is our flagship service
offering which offers unlimited clicks via Google sponsored ads for a
fixed cost. Typically Google text AdWords are Pay-Per-Click (PPC),
which means that every time a user clicks on the ad, the sponsor pays
per click. In Google Unlimited Clicks, no matter how many times
somebody clicks on the ad, you will always pay a fixed amount for the
ad.
As you may already know, Google does not offer any fixed cost
adwords. Based on your keyword, we typically perform our own searches
to determine how much maximum and minimum we will have to pay for the
given keyword in a given geography. We then carefully calculate the
number of hits expected and engineer a formula for bidding process.
We
mostly find that the high value, but frequently used keywords are
undervalued during our research – given that most people decided what
keyword they want and typically look for competition and CPC without
doing this in-depth research. We sometimes see prices for less
frequently used terms are way overpriced, at the same time, more
frequently used search terms are often under priced. Our research gives
us the best spread we can expect when running the AdWord.
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